The Automotive
Xperience Platform.

The product & platform SaaS for everyone who sells, services, moves, supplies or resells vehicles.

The Automotive Xperience Platform

One Platform Family.
Every Automotive Xperience.

Retail. Workshop. Fleet & mobility. Parts. Remarketing. One platform, one data model, bolted onto the systems you already run.

Book a demo Start with one product

100% Cloud·AI Native·Outcome Driven

Start where it hurts

Fix the one thing costing you money this month.

One product, connected to what you already run. Live in weeks, and the whole platform is already underneath it.

Start with one product Explore the AF-X platforms

AI Native

AI that works your night shift.

Planning, pricing and grading decided in the background of every process. No extra dashboard to babysit.

Explore AI and data Book a demo

Outcome Driven

Pay for outcomes. Not licences.

100% cloud, nothing to host, and a price that follows the result: the bill grows only when the value does.

See how pricing works Discover why AF-X

Built for the floor

Software for the people who keep the world moving.

Two decades of live automotive operations in 20+ countries, shipped as products you can buy one at a time.

Meet the company behind AF-X Book a demo

Whichever part of automotive you run, there is a platform built for it.

Pick the business you run. The rest of the site follows from it.

Dealers · dealer groups · OEMs & importersRetail XSell more cars, service more of them, and keep the customer.Explore Retail X →Independent workshops · SMR chains · fast-fit & tyre specialistsWorkshop XFill every ramp, finish every job, get paid the same day.Explore Workshop X →Leasing · rental · corporate fleets · subscription & shared mobilityFleet & Mobility XKnow what every vehicle costs you, before it costs you.Explore Fleet & Mobility X →Distributors · wholesalers · buying groups & parts retailersParts XSell more parts to more customers, without more people.Explore Parts X →De-fleet · refurbishment · auction · trade & used-car salesRemarketing XTurn returned vehicles around faster, and for more.Explore Remarketing X →

Two ways to start, and they are two ends of one road.

A platform transforms the business. A product solves one problem. Both run on the same platform, data model and code, so you can start with either and grow without rebuilding or migrating.

A whole product, not a trial, and yours to keep

One product, connected to the system you already run, live in weeks. Pick the thing that is costing you money this month.

Retail XSales Management Solution (SAMs)Run the whole sale, from enquiry to keys Retail XOnline BookingLet customers book a service themselves, 24/7 Workshop XSmart PlannerFill the ramps without overbooking them Workshop XDigital Service Order (Technician App)Complete every job digitally, from technician to customer approval Fleet & Mobility XRental & Shared MobilityRun every booking, vehicle and journey from one connected flow Fleet & Mobility XFleet & Asset ManagementEvery vehicle and asset on one screen Parts XParts CommerceSell parts B2B and B2C from one catalogue Parts XParts Catalogue & PIMThe right part, first time, every channel Remarketing XAuction & MarketplaceTimed online auctions with minimum-price protection

One department, working properly

When the first product pays, the ones beside it are already built to fit it. Nothing is rebuilt and nothing is moved. The second product simply switches on.

Retail XThe complete sales journey

CRM 360 Sales Management Solution (SAMs)Quotes & Contracts

Workshop XThe whole workshop day

Online Booking Smart Planner Digital Service Order (Technician App)

Fleet & Mobility XThe fleet operations desk

Fleet & Asset Management Rental & Shared Mobility Customer & Driver App

Parts XThe parts sales flow

Parts Catalogue & PIM Parts Commerce

Remarketing XThe vehicle disposal journey

Auction & Marketplace

The whole business, transformed

Every department on one data model, one version and one number at the end of the month. You can also begin here, if replacing the platform is the decision already on the table.

Dealers · dealer groups · OEMs & importersRetail XSell more cars, service more of them, and keep the customer.Independent workshops · SMR chains · fast-fit & tyre specialistsWorkshop XFill every ramp, finish every job, get paid the same day.Leasing · rental · corporate fleets · subscription & shared mobilityFleet & Mobility XKnow what every vehicle costs you, before it costs you.Distributors · wholesalers · buying groups & parts retailersParts XSell more parts to more customers, without more people.De-fleet · refurbishment · auction · trade & used-car salesRemarketing XTurn returned vehicles around faster, and for more.

Start with one product →Start with the whole platform →See how land and expand works →

AI native, and here is what that actually means.

AI native means AI inside the products you buy, working at the moment somebody has to decide something and running on your own history. Three jobs it does on an ordinary Tuesday:

CRM 360Rank the enquiryTwo hundred open enquiries and four hours to call them. CRM 360 scores every one against your own conversion history and puts the name to call first at the top of the list.Explore CRM 360 →Smart PlannerFill the rampThursday is half empty and Monday is overbooked. Smart Planner learns how long each job really takes in your workshop, and offers deferred work into the gaps before they happen.Explore Smart Planner →Parts BuddyFind the right partA customer describes the problem, not the part number. Parts Buddy understands the request, checks vehicle fitment, and returns the right part with live price and availability.Explore Parts Buddy →

See how AF-X uses your data →Learn what AI native means →

Every product names the number it is there to move.

AF-X is outcome and performance driven: each product states the number it moves and reports against it once it is live. Before you buy, we model that number with you, on your own figures, and the assumptions stay visible and editable. Our fee stays the same whatever the model says, and every figure waits for a customer to sign it off before it appears on this site.

Model the ROI on your numbers →Learn what outcome driven means →

Grow RevenueSell more of what you already had capacity to sell.See how to grow revenue →Improve MarginPrice to the market and stop the leaks you cannot currently see.See how to improve margin →Better Customer ExperienceLet customers do it themselves, and tell them what is happening.See how to improve customer experience →More ProductiveTake the rekeying, chasing and rebuilding out of the day.See how to work more productively →Unlock Your DataOne vehicle and customer record across every system you run.See how to unlock your data →Transform FasterChange the customer-facing layer without replacing the core.See how to transform faster →

Three phases, and you can see the end of each one.

Flow proves the fit before anyone signs a project. Deploy puts it live, site by site. Run keeps it moving after the excitement.

Phase 01AF-X Flow“Prove the fit before anyone signs a project.”Read about AF-X Flow →Phase 02AF-X Deploy“Live in weeks, without stopping the business.”Read about AF-X Deploy →Phase 03AF-X Run“The phase that decides whether it was worth it.”Read about AF-X Run →

Ready when you are: the whole platform, or the first product.

If you are replacing a platform, a demo is the useful next hour. If you have one problem costing you money this month, that is a fine place to begin instead.